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"Only if you are strong, you can get a lot of floods and winds and waves. Otherwise, if you sit on the mountain and watch the wind and waves every day, you will become part of the storm." This is Ma Yun’s speech at the Shanghai Forum of the 2018 World Zheshang. the words said. In his speech, he talked about his views on the current situation and corporate development, and what kind of mentality and practices entrepreneurs should have in a tough situation. I believe that for textile companies and entrepreneurs, there will be recognition or inspiration. Here, Xiaobian will share some of the speeches to industry readers.

Ma Yun speech record (excerpt)

January 3, 2019

2018 is really not easy, but everyone has spent it. The good news is that everyone is not easy (but spent), the bad news is not easy, the era may just begin, and it may be even more uncomfortable in the next few years. But I have always felt that it is mainly for myself. When society has opportunities, we create value for society. When society has no opportunity, we must create value for ourselves.

Nowadays, many people are constantly talking about reflections and feelings. I am really afraid that economists are more and more talking about themselves like entrepreneurs, and entrepreneurs are very much like economists. Many entrepreneurs are moving in the system reform, Sino-US trade, and in fact have nothing to do with him. However, we always do not blame our own business for the macro economy. We always blame our own business for the problem of others. It is a problem of competition, a problem of the market, a problem of macro-control, and a problem of deleveraging. . Everyone knows the truth, but in fact, entrepreneurs have to go back to themselves and think about their own little truth.

What have you learned from the past six months? What have you changed? Is your team perfect? How come you have to mortgage the stock so much to make a lot of investment that has nothing to do with your business?

In the past two years, I have heard that many companies have a very shallow understanding of the Internet, including myself. Those of us know that we don't understand, constantly changing ourselves, constantly fine-tuning, rather than stubbornly doing something. The country has accumulated a large amount of wealth in the 40th anniversary of reform and opening up. 40 years ago, simple infrastructure investment, simple investment attraction, and low-end manufacturing, the Chinese economy naturally rose. But today we are the second largest economy in the world. Such a large economy cannot be managed by simple management. We need to really operate.

When the enterprise is getting bigger and bigger, the management of two hundred people is different from the two thousand people. It is definitely not the same as the 20,000 people. In a market of less than 200 million yuan, the turnover of less than 200 million is totally different from the turnover of more than 2 billion. We are all learning. Therefore, I personally feel that the Sino-US trade has developed to the present in the past 20 years. No problem, no contradiction is not normal, and contradictions are normal. How much do these contradictions affect you in your heart, and how much do these problems affect you? I personally feel that when our company is not doing well, it is when I care about the world. Later, I care about ourselves. The situation of the company is getting better. I care if I am happy. When I am doing well, my business is getting better and better, and I am getting more and more happy.

In 2019, under difficult circumstances, each company pays attention to its own customers, pays attention to whether its products and technologies need to be upgraded, whether its own organization needs to be upgraded, and whether its investment direction needs to be adjusted. If we do not consider the basic elements of these enterprises, we will have many difficulties.

Some people think that my industry is doing the same, I should develop across the border. Too simple to understand the transition, too simple to understand the upgrade, in fact, the real upgrade is whether you upgrade yourself. If you feel that your strategy needs to be adjusted, you can see if there are any adjustments to these three things: first, people have not adjusted, second, organizational adjustments have not, third, KPI has not adjusted. I have found that many companies say that I have a new strategy every year, but I never change people, don't adjust the organization, don't adjust the KPI, you are not changing. Get these things done, maybe you can spend it.

90% of people are complaining about the macro economy, but 90% of the companies that fall down have nothing to do with the macro economy. So when I return to my heart, I think about it. Why did you start your business in the past, and why did your business get better in the past, how do you feel that this business is not working?

The opportunity of China has been talked a lot today. In fact, there is an opportunity for China to be a great opportunity. I have recently expressed my feelings about these three things. First, China's 1.4 billion people, 300 million middle-income people, are not middle-class, middle-income people. The 1.4 billion people are in an economy, and the 1 billion people in Europe are divided into dozens of regions. China is in an economy and under the same economic policy. This huge opportunity is not available in any world. Second, our country is one of the few countries in the world that dares to propose the 2036 plan and the 2050 plan for the future. Many countries cannot even mention plans after five years, because its political parties will change. Third, our country's investment in infrastructure over the past 20 years has exceeded the total of 20 years in Europe and the United States. In general, there are opportunities.

Sino-US trade war, I personally think that trade is good, do some foreign business, talk badly, do business of 1.4 billion people. How big is it? ! The Chinese market is enough for us to do. But you don't adjust yourself, blame others, blame the United States, useless! You can't change Trump, you can't even change your mom. You have to change yourself. Adjust your talent structure, organizational structure, KPI, adjust your own financing... All the problems we complain about today, almost all of these problems are in your company, just, have you made these reforms? The key is to change yourself.

It is not a bad thing for companies to do it slowly. We do it a bit slower, do a little better, do a little more comfortably, and be happy. This way you can go far. Every one of us is talking about it, to be stronger and bigger, but to be stronger and bigger, there is a basic element, and there is a necessary condition to do well. Doing well is a must-have between strengthening and growing. Is your business done? You have seized an opportunity. It may develop very quickly in these three or five years, but you have not integrated yourself and rationalized it. You have put your own talents and organization into account, and rationalize the capital and investment philosophy.

I see 2019, full of opportunities and challenges. The economy is very good, maybe you are not good; the economy is very bad, certainly someone is very good. What is strategy? The strategy is to assess a leader's judgment on the future. What is judgment? Look at the breadth, depth, and angle of the problem. If the economy is not good, there must be opportunities for bad times; if the economy is good, there must be a huge disaster. Strategic ability is the judgment of the future. Campaign capacity is organizational capacity. Tactics is execution, which is the quality of employees. Many entrepreneurs spend a lot of time "training" leaders, government officials, and not spending time training employees and improving their abilities. If your employees are strong, your business will be strong. These basic skills must be done well. Don't be too stressed, don't look at the old King next door to do better than your home. In fact, he also envied you. Don't think that you are very difficult. Others are better than you.

I want to remind everyone that in 2019, it is good and bad, just do yourself! The receipt of the body, the adjustment of the adjustment, the layoffs of the layoffs, the addition of the department has to add people, seriously from "eyes out" to "eyes inward", perhaps our company will survive the storm . Because only you are strong, even the big floods and winds and waves can be exhausted. Otherwise, if you sit on the mountain every day and watch the wind and waves, you will become part of the storm. In the past, when the wind came, the pigs would fly. Everyone wants to find a vent, and everyone is betting on the vent. A single company tells a few stories, and it can raise billions in less than a year. Is this normal? If you can grasp this time, maybe it is a huge opportunity. Because the wind has passed, those who have died must be those pigs, and the pigs are blown up by the wind, and it will not grow wings. Every one of us perfects ourselves, this is the right path. The situation is good, improve yourself; the situation is not good, improve yourself. It’s nothing more than to make your own business smaller, slower, happy, and happy.

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