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Analysis of the development of wallpaper, about 20 years ago, the "imported thing" of wallpaper came to China, and its appearance once constituted a huge threat to the traditional coating industry. However, after several price hits, the wallpaper industry failed to take root in China. Only in the last two or three years, the wallpaper industry has begun to emerge again, competing with the traditional coatings industry for the market cake. The market potential of the wallpaper needs to be tapped
“There are a lot of friends around me who use wallpaper to decorate the room, so the renovated house is more individual.” The Beijing girl leaves, who are busy with the renovation of the new house, said. Young people who share the same views with leaves are not uncommon. A statistical data from home improvement companies shows that 47% of modern decoration families want to choose wallpaper to decorate the wall, which is dominated by young consumers.
Wallpapers, with their unique taste, have won the favor of more and more modern decoration families.
However, compared with the consumption of international wallpapers, there is still a certain gap in the consumption of wallpapers in China. At present, the wallpaper usage rate in Japan and South Korea is relatively high, and more than 90% of indoor walls are covered by wallpaper. In developed countries such as Europe and the United States, the use rate of wallpaper is also above 50%. "This also means that China's wallpaper industry has huge market potential, which is also the basis for the rapid expansion of the wallpaper market." Wang Shumin, managing director of Ruibao (Beijing) Decoration Design Co., Ltd. said.
"Now the output value of the national wallpaper industry is more than 10 billion yuan. If the wallpaper is used as the leader to drive related enterprises, the output value of hundreds of billions of dollars is likely to be reached." Ren Changqing, vice president of China Building Decoration Materials Association said.
Textiles lead the wallpaper ecological tide
At present, there are many kinds of wallpapers on the market, such as rubber PVC wallpaper, pure paper wallpaper, metal wallpaper, liquid wallpaper and so on. Recently, a new kind of material wallpaper – non-woven wallpapers has begun to be popular in the domestic high-end home market, mainly used for living room, bedroom or study decoration. Because the shape made with fabric is more concave and convex, it is easier to personalize.
"Non-woven wallpapers are quite popular in Europe and the United States. This kind of wallpaper is mainly made of cotton and hemp, and does not need textiles, so it has excellent environmental performance."
In response to the needs of the market, in Japan, companies have developed a new type of non-woven wallpaper. The wallpaper is made of a base paper and a textile with good air permeability, and the non-woven fabric contains some special components, which can absorb harmful chemical components in the indoor air, prevent pests and diseases, and have mildew resistance. Excellent function of deodorization.
According to experts, the non-woven wallpapers with cotton and hemp as the main materials are made by orienting or randomly arranging some fibers to make them appear in the structure of the web, and then reinforced by mechanical and hot bonding methods. to make.
There are two kinds of non-woven wallpapers. One is a wallpaper in which the whole body is a non-woven fabric. This variety has the advantages of stable size and stable expansion ratio, and there is no deformation and seaming at the joint, which is suitable for large-area paving. The other is a combination of a pure paper surface layer and a non-woven fabric base layer. It combines the stability of the non-woven fabric with the beauty of the wallpaper. The color pattern is rich and easy to replace, which can meet the needs of consumers' individualized decoration. .
High price and partial paving
As a high-end product in the wallpaper, the price of non-woven wallpaper is higher. From the price of non-woven wallpapers in several major building materials cities in Beijing, the average price of ordinary wallpapers in China is below 100 yuan/volume (nearly 5.3 square meters), but the price difference of imported non-woven wallpapers is relatively large, from 300 yuan/ Volume ~ 1800 yuan / volume, a higher grade wallpaper, the price even reached 2000 yuan / volume. Most high-end consumers buy imported wallpapers, and the average consumer can accept the price between 400~500 yuan/volume.
According to this price, more than 100 square meters of room, in the bedroom, study, living room wall and even children's room are affixed with wallpaper, the cost is 20,000 to 30,000 yuan. Experts suggest that for most consumers, it is not suitable for large-scale use, and partial paving is a good choice.
Dongyang Laichi Environmental Protection Technology Co., Ltd. is a well-received non-woven fabric manufacturer, specializing in production and sales: nonwoven fabrics, elastic nonwovens, spunbond non-woven fabrics, medical nonwovens.